The Wrinkle in Time Barbies aren’t just cool collectibles, they also represent a sincere effort on Mattel’s part to diversify its kids toy and dolls line and bring stronger representation to the toy industry. Ava DuVernay, the film’s director, hit the nail on the head with a tweet about what the new Barbies mean to her, writing: “When Disney makes Barbies of your movie’s characters and you just want to stare at them all day in disbelief because you loved Barbies as a girl but never had any like these.” The new collection builds off of other Mattel efforts to bring more diversity to its toys, including Barbie’s “Shero” series, which highlights role models for young girls by creating Barbies in the likeness of remarkable women, like Olympian Ibtihaj Muhammad and plus-size model Ashley Graham. Each doll comes with its own stand and a Certificate of Authenticity, and all three are available for pre-order for $50 each. The Barbies will officially hit shelves on February 23, just a few weeks before A Wrinkle in Time‘s release on March 9. Buy Now $50
